IWM North Is Ten
This July marks ten years since the opening of IWM North, part of Imperial War Museums, at The Quays in Manchester. With the major public opening on 5 July 2002 followed by a royal opening by Prince Philip on 24 July 2002, IWM North is marking the anniversary by celebrating all things ten.
The museum is calling on all ten year olds, born on 5 July 2002, to join in the celebrations. Anyone born on the same day as the landmark visitor attraction will win a special birthday present by visiting between Monday 2 – Sunday 8 July, during their birthday week.
IWM North is inviting all visitors to mark the anniversary by exploring IWM North’s ten must see objects and experiences - from the field gun that fired the first British shell of the First World War to the 7 metre high section of steel recovered from the World Trade Center in New York after the 9/11 attacks. A new ‘must see’ object or experience for visitors to discover is being revealed every day on the IWM North Facebook page, www.facebook.com/iwm.north, and on Twitter via @I_W_M #iwmnorth10
The ten objects and experiences have been acclaimed by celebrity supporters, who have singled out the museum for special praise ahead of the anniversary. BBC journalist and former war correspondent Kate Adie highlighted the wreckage of a car, bombed in a book market in Baghdad in 2007 and now in the IWM North Main Exhibition Space. The car was brought to IWM by Turner Prize winning artist Jeremy Deller. Adie said: ‘The reality of war in one everyday object - a car - but reduced to wreckage: unique and fascinating, having the impact that IWM North excels in.’Horrible Histories author Terry Deary praised IWM North’s free family activities by saying: ‘I’ve visited hundreds of museums but IWM North is the most exciting, informative and moving of them all.’The ten unique items and experiences have been chosen from more than 1,400 objects, documents and artworks currently on display for visitors to discover – all telling remarkable personal stories of how war shapes people’s lives.In its first decade, IWM North has welcomed more than 2.5 million visitors and won more than 30 awards. It has been named as one of the top four large visitor attractions in the country on four separate occasions at the Visit England Tourism Awards. Visitors have supported the branch by buying more than 150,000 guidebooks and over 14,000 bouncy balls with miniature aircraft inside!
Designed by internationally renowned architect Daniel Libeskind, IWM North’s now famous structure was inspired by the idea of a world shattered by conflict. The building is the first in the UK to be designed by Libeskind, who has since designed the masterplan for the rebuilding of Ground Zero in New York. The jagged shape of the IWM North viewing platform is one of the most iconic features of the Manchester skyline.
Director Graham Boxer, said: ‘With The Lowry and the arrival of MediaCityUK, IWM North has led the regeneration of The Quays, creating a major visitor destination for the twenty-first century. The next ten years promise to be as remarkable as the first, especially as we look towards the centenary of the start of the First World War in 2014.’
For further press information please contact:
Alex Knight, Press and PR Manager, firstname.lastname@example.org, 01618364040
Notes to Editors
The multi award winning IWM North brings the national collection to northern audiences. Designed by world-renowned architect Daniel Libeskind to represent a globe shattered by conflict, the iconic building, innovative and dynamic exhibitions, use of digital media through hourly Big Picture Shows and public events explore how war shapes lives and inspire and encourage debate.
Open daily from 10am - 5pm with free admission at The Quays, Trafford Wharf Road, Manchester M17 1TZ (close to MediaCityUK Metrolink and Junction 9 of the M60) T: 0161 836 4000 E:email@example.com www.iwm.org.uk
IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth since the First World War.Our unique collections, made up of the everyday and the exceptional, reveal stories of people, places, ideas and events. Using these, we tell vivid personal stories and create powerful physical experiences across our five museums that reflect the realities of war as both a destructive and creative force. We challenge people to look at conflict from different perspectives, enriching their understanding of the causes, course and consequences of war and its impact on people’s lives. IWM’s five branches are IWM London, IWM’s flagship branch with six floors of exhibitions and displays; IWM North, housed in an iconic award-winning building designed by Daniel Libeskind; IWM Duxford, a world renowned aviation museum and Britain's best preserved wartime airfield; Churchill War Rooms, housed in Churchill’s secret headquarters below Whitehall; and the Second World War cruiser HMS Belfast. First World War Centenary 2014 - 2018 marks the centenary of the First World War, a landmark anniversary for Britain and the world. IWM will mark the centenary by leading a vibrant, four year programme of cultural activities across the country, including the opening of brand new First World War galleries at IWM London in 2014. For more information visit www.1914.org